WHOLESALE SEGMENT

Retail Chains & Supermarkets

Designed for retail reality: fast-moving SKUs, shrink control, and category growth. Use the tools below to build a plan that makes sense for your shelf space, store format, and weekly traffic.

Shelf-ready planning Shrink + yield clarity Promo-safe growth Ops playbooks

What retail buyers actually need

Practical
  • Velocity: which SKUs will move weekly without discounting.
  • Shrink control: clear guidance on cut sizes, holding time, trim loss.
  • Planogram logic: how many facings + what to rotate (not 20 SKUs open at once).
  • Promo safety: how to lift basket value without wrecking margin.
  • Category growth: sampling + hero rotations that create repeat footfall.
Retail truth: winners don’t “range everything.” They run a small core, then rotate one hero to create conversation + repeat visits.

How competitors use cheese to win

Copyable
Workhorse + Hero system: 2–3 daily movers + 1 rotating “feature cheese”.
Sampling as an engine: consistent tastings drive conversion without deep promos.
Upgrade lines: “melt upgrade” / “board upgrade” increase basket value.
Portion discipline: standard cut weights reduce shrink + stabilise reorders.
Shortcut: If you do one thing — adopt Workhorse + Hero.